Kelly Powell - Portfolio

Over the last 18 years, I've designed everything from golf balls to billboards, simple postcards to 150+ page catalogs. Here is a sampling of some of my most recent work that I thought you'd find interesting. If there's something not represented here that you'd like to see more of, let me know– chances are I can find it.

Pro Tip: if you don't have time to leisurely click through the slideshow, I've included a handy at-a-glance view of everything down below. Thanks for looking!

VantEdge eLearning Logo

VantEdge eLearning Website

VantEdge eLearning Sales Sheet

Connect & Breathe logo

Connect & Breathe provides a secular, nonjudgemental, after-abortion talkline to people affected by abortion, to reduce stigma and facilitate well being.

Enalas logo

Sense logo

Sense is an educational robotic toy, designed to be programmed and used at home and in school science and coding curriculum for children in grades K-12. Logo designed in collaboration with Tom Kemper (freelancer).

Benefit Link logo

Benefit Link helps connect employers and employees with the best healthcare plans. They are knowledgeable and approachable, and dedicated to simplifying the process and empowering the consumer.

Benefit Link postcard

Empire State Pride Agenda (ESPA) program

A client for many years, this project entails the concept, design and layout of the annual Spring Dinner invitation, 32 page Spring Dinner program and coordinating PowerPoint template for use during the event.

Oppenheimer Funds 2018 Overview Cover

Oppenheimer Funds Annual Overview (inside)

Saint Leo University Email Design

Completed at CloudControlMedia

Saint Leo University Landing Page

Completed at CloudControlMedia

Houston Baptist University Landing Page

Completed at CloudControlMedia

Stevenson University Online Display Ads

Completed at CloudControlMedia

Enalas hoodie design

Saint Leo University Landing Page

Completed at CloudControlMedia

Bozza's Logo

Homemade traditional and gluten-free Italian specialties. Project included logo design, business cards, label concepts, freezer decals, banners for vendor space at farmers' market, signage for kiosk pickup.

Bozza's business cards

Bozza's packaging concept

Sage Rutty Logo Refresh and Business Card Design

Sage Rutty Brand Guidelines

Kemmeter Wines logo

Johannes Reinhardt, winemaker for award-winning Anthony Road Wines, started his own small winery, using a family name and crest as inspiration. Project included logo, tasting room signage, package design and labels for his three main Rieslings; Sonero, Kemmeter and SanSan.

Hammer Packaging trade show panels

Hammer Packaging requested trade show panels that would have maximum impact from across the crowded space and communicate their core message. Final panels are 10'x10' and printed on fabric.

Lifted Hands logo

Kemmeter Wines package design

Hammer Packaging promotional packaging

Hammer Packaging wanted to showcase their new "rub and smell" capabilities with this holiday themed promotion. The final project is printed on plastic film and the smaller circles are infused with seasonal fragrances.

Sense packaging (back panel)

Lifted Hands Business Cards

Soul Matters logo

Abbott's Custard rebranding concepts

The owners of Abbott's Custard were considering rebranding and redesigning several stores to compete with the influx of trendy frozen yogurt shops. Working with input from a local architect I presented several ideas to freshen their look. They chose a concept which I pursued to create signage, menu boards, icons, and a food truck design. Ultimately, Abbott's decided to halt the project and invest their money in other areas, keeping their original logo intact.

Abbott's rebranding concept - selected concept, but project never executed

Abbott's icon design

Personal Pattern Work

RCI Developers logo system

RCI Developers are general contractors who work with commercial builders and were looking to refresh their look with something modern, strong and embodying their values of being resourceful, creative and innovative. Logo designed in collaboration with Tom Kemper (freelancer).

RCI Developers business cards

West of the Moon logo

West of the Moon started as an annual creative retreat in New Harmony, Indiana. Intended for all creatives, but with creative writing at its heart, it has grown to hold additional sold out workshops and has begun publishing.

University of the Virgin Islands Email Design

Completed at CloudControlMedia

Jackie's Journey logo

Logo for local non-profit dedicated to helping mothers and families dealing with postpartum depression.

Sense packaging

Package designed in collaboration with Tom Kemper (freelancer).

Abbott's menu board concepts

Abbott's menu board rendering

This rendering was created by the architects at HBT Architects and showing how the menu boards would fit in with their concept for the interior.

Oppenheimer Funds 2016 Annual Overview

24 page Annual Overview for this Fortune 500 financial services company. After a strong visual theme was established, custom and stock photography was sourced and the book adhered to strict corporate brand standards for consistency.